ResourcesAI Search Optimization
AI Search Optimization
insights
Research, guides, and practical playbooks for understanding how brands appear in ChatGPT, Gemini, Claude, and other AI answer engines.
Case Studies
How Popular Is Travel in AI Search?
Real ChatGPT conversation data revealing travel intents, products, brands, and the shift from website funnels to conversation funnels.
Case Studies
Founder Interview: Why We Built Aiso
The origin story behind Aiso — why we think AI search needs real prompts, and where the platform is going next.
Case Studies
How AI is Reshaping Enterprise Software (Klarna)
Klarna's GPT shift compressed millions in support spend. What enterprises are quietly learning from cases like it.