Dispatches from the teams tracking
how AI answers evolve
Essays, investigations, and data drops from the analysts who read AI conversations every day. Use these pieces to brief leadership, run experiments, and ship schema that actually moves the needle.
- Advertising in ChatGPT: The Next Frontier of Marketing and How to Prepare15 min
- ChatGPT Scrapes Google and Leaks Prompts: A Privacy Investigation2 min
- How Google's Tokenization Turns 'openai + index + chatgpt' Into Search Queries8 min
- How We Test and Run Experiments: Our Commitment to Try Not to Fool Ourselves15 min
Featured essays and experiments
These are the pieces teams reference when they brief executives or overhaul their AI search strategy. They blend investigative reporting, data science, and hands-on experiments.
Advertising in ChatGPT: The Next Frontier of Marketing and How to Prepare
Explore how advertising in ChatGPT is emerging as the next major marketing channel, with insights on OpenAI's approach, parallels to early Google search, and strategic preparation for AI-driven marketing.
ChatGPT Scrapes Google and Leaks Prompts: A Privacy Investigation
Link to Jason Packer's original investigation into how ChatGPT scrapes Google Search and leaks user prompts into Google Search Console.
How Google's Tokenization Turns 'openai + index + chatgpt' Into Search Queries
Understanding how Google's tokenization system breaks down URLs and content into tokens, turning OpenAI's index page structure into searchable queries that reveal ChatGPT prompts in Search Console.
How We Test and Run Experiments: Our Commitment to Try Not to Fool Ourselves
Discover Aiso's scientific approach to testing and experiments, grounded in Karl Popper's falsificationism and Henri Poincaré's hypothesis-driven methodology. Learn our commitments to rigorous, reproducible research in AI visibility.
What Are the Real Sources Used by ChatGPT? A Detective Investigation
Uncovering the actual sources ChatGPT uses by isolating unique phrases and tracing them back to Reddit, directories, and training data. Discover the detective techniques that reveal AI's real information sources.
Why AI Can't Say 'I Don't Know' (And What This Means for Your Marketing)
New research reveals that AI models, especially reasoning ones, struggle with uncertainty. Learn actionable strategies to protect your brand from AI hallucinations.
The ChatGPT Funnel: Accurately Determining Impressions, Clicks and Conversions from ChatGPT
Learn our proven methodology for tracking real ChatGPT performance data using server logs and OAI-SearchBot detection. No estimates, just accurate metrics.
How Much ChatGPT Traffic Should Brands Expect in 2025?
Data-driven analysis of ChatGPT traffic growth patterns across industries, featuring real case studies from Canva, Missive, and tldv with actionable insights for brands.
Our ChatGPT Sample Demographics: Overview & Limitations
An honest look at our ChatGPT conversation sample reveals important demographic biases that SEO professionals and marketers need to understand.
Most Popular ChatGPT Models: Real Data Analysis
Discover which ChatGPT models users actually prefer based on real query data. GPT-4o leads, followed by o3, with surprising insights about model adoption patterns.
Schema Markup vs No Schema: A Real ChatGPT Experiment Reveals Surprising Results
Controlled experiment testing schema markup impact on AI information retrieval. Features live test sites, detailed analysis, and 30% improvement results.
What ChatGPT Can & Cannot See
Discover the technical limitations and capabilities of ChatGPT when accessing your website content.
Founder Interview
Get insights from our founder about the future of AI search and why we built Aiso.
Most Popular Products Searched
Real data analysis of the most frequently searched products and brands on ChatGPT.
Gemini CLI System Prompts: A Marketing and SEO Gold Mine
Since Gemini CLI is open-source, we can analyze its system prompts to understand how to optimize content for Google's AI. Discover 7 key takeaways for marketers and SEO professionals.
AI Visibility Tracking Tools
Complete guide comparing real vs. theoretical AI visibility tracking tools for 2025.
Testing ChatGPT's Non-Ranking Nature: Espresso Machine Brand Visibility Analysis
Comprehensive experiment testing whether ChatGPT maintains consistent rankings across 400 queries, challenging traditional notions of AI search rankings.
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